If we’re being honest with ourselves, it’s nearly difficult for a small business to compete with a more successful or established brand. That doesn’t rule out the possibility of your company gaining a piece of the market, no matter how small. To develop trust and loyalty with individuals who patronize your company, you must be intentional about offering value to customers, be inventive, and use exceptional customer service.
Another way you can compete with big brands is through your packaging. Your packaging is the first thing potential customers notice about your brand, and as such, you must never overlook it. Product packaging is very important and can go a long way in creating the best first impression for your brand. In product packaging, design takes a chunk of the perception of your brand. This is because many people are visual; and are attracted by what they see that strikes them at first glance, especially on shelves.
In this article, we’d highlight why having world-class designs can help your business in more ways than one. Come with us.
Quality designs display and promote the product
A well-designed product displays and promotes the product within. It helps the product speak for itself, which increases customer satisfaction and the likelihood of purchase.
For food products, in particular, displaying a vivid description of ingredients and nutritional information on the packaging helps manage customer expectations, so they know what exactly they are getting.
Great packaging can also include designs that showcase display instructions explaining how to set up and use the product. The easier the customer understands how to use the product, the more likely they are to buy the product.
The buyer is always attracted by great designs
First impressions matter a lot, more than anything. That’s why it’s important to create a product that considers all the wants and needs of the consumer. The goal is to attract customers and encourage them to buy your product. A well-designed product, with the right complement of style and colors, can encourage them to pick your product, which is the first step in the purchase process.
The customer sees a direct relationship between the product inside and the packaging outside, so you must strike a balance between the product and packaging.
Are you finding it hard to get great designs?
Recently, Mary spoke to us about how much it cost for a graphic designer to effect corrections on the design of a new line of coffee products.
She needed 2500 pouches of this new product, ASAP. It was expensive and not happening fast enough to satisfy her customers.
Are you like our client, Mary? Well, you don’t have to. Spending an average of $1000 for branding on your new product might be a big ask.
At Wolfparc, DIY means something different. It means you can use our design studio which includes customizable templates to create designs from scratch for your packaging.
No design skills are required! We provide everything from color to elements, so your product stands out!
Now, you can get your product from design to print in just a few minutes.
Talk to us. We’d be more than glad to talk to you
Let’s talk about what Wolfparc can do for your business with our range of flexible packaging products.