You’re here because your business is our business and our business is packaging. If you were waiting for a sign that limited packaging designs are the way to go, this is it.
Limited edition packaging sparks a lot of excitement which is why major companies like Nike, Coca- Cola, and Starbucks employ a limited edition packaging marketing strategy, especially during the holidays. At Wolfparc, we want you thinking like the big guys, so here are the advantages of creating limited edition packaging and why you should have yours:
Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans.” – Ken Blanchard.
Labour day pouch
Customers love to see innovation and limited edition packages show that there’s more to a holiday than a simple message to your loyal customers. it’s a way to embrace their traditions, celebrations, and even just the simple pleasures that make them feel special.
Coca-Cola, for example, launched the notion of ‘Share a Coke,’ in which the labels of the bottles were changed to names or special character attributes of people such as ‘Legend, buddy, star, and so on.’ This limited edition packaging design was the first of its kind, and it drew a lot of attention from customers.
In certain cases, simply stating that a product is a limited edition item available for a limited time or in limited amounts might be enough to boost sales. Buyers who are interested may soon see that there are only a few available, which makes them desire it even more. The packaging will sometimes end up a collector’s item which could lead to a larger customer base. Especially with the advent of social media, customers will happily share posts about how their go-to business is marking their favorite holiday. Many of them by doing this will involve more people in discussion about your brand and unique packaging.
Limited edition packaging increases your popularity. This drives more conversation around your business and boosts sales! You become memorable to not only your direct customers but people who appreciate what you add to the holiday season, Like Christmas!
Starbucks for example rolls out its bright red holiday cups with beautiful snowflakes, snowmen, and reindeer designs like clockwork every year. The special cups also get the Starbucks brand trending on social media as latte lovers flock online to post images of their special cups using the hashtag #starbcuksredcup
Here’s what it could look like…
