For many CPG and DTC brands, Amazon provides a marketplace to acquire a larger base of customers and a chance to increase visibility for brands. Entrepreneurs who want to take advantage of Amazon’s reach will benefit from these tips.
While you can use any of the social media platforms to promote your brand, we will focus on Facebook in this article. For information on how to use other platforms, we offer in-depth marketing support for free, email us at info@wolfparc.com.
Driving traffic from Facebook to your Amazon listing is advised because you can target better – demographically, geographically and interest-based. It also allows you do frequent A/B testing with copy and creatives. Now, let’s dive into the steps.
Remember that to stand out as a brand, your packaging matters. Click here to get well designed, custom, premium flexible packaging with low minimum order quantity (MOQs).
Step 1 – Create a Facebook Page
Creating a Facebook page for your business should be fairly easy. It however might get a litle trick setting up your Facebook Business Manager, linking to Instagram and setting up admin access, you can email us for support on that.
Step 2 – Create a Landing Page
You might need a landing page on your website to help connect better with people who click on your ad. This is where you cna plug in your email collection form (every business needs a good email list). Also on this landing page, people can click on specific products they are interested in. Any click on this landing page should take them directly to the Amazon listing.
Step 3 – Create a Facebook Ad
Facebook offers various types of ads and if your goal is to get customers to make purchases, then your best bet is a Conversion ad. There are a few tips to selecting ad creative, copy, adding buttons, A/B testing and audience creation, that cannot fit into this article, so please send us an email if you require support with this.
And those are really the 3 major steps, this image from Jungle Scout sums it up nicely:
Keep the number of steps to 2 clicks maximum before they land on the product they are interested in and you would have done an excellent job.
We will be sharing other tips like this as we go along, but you can also Click here to Join the Wolfparc community for resources.