Over the last year, COVID-19 has transformed the way we do business. While most CPG businesses have reopened amid mass vaccination efforts, surging cases spurred by the delta variant add uncertainty to long-term pandemic recovery.
In a survey of more than 5,800 small businesses that are members of Alignable, published by the Proceedings of the National Academy of Sciences of the United States of America, we see that consumer behavior has radically changed. You can read the full study here, but what are the main lessons?
Focus on social media and email to reach customers.
The coronavirus pandemic forced many companies to embrace digital technology, such as contactless payment tools and online booking software. During the last week of August, about 25 percent of respondents to the US Census Bureau’s Small Business Pulse Survey said they were increasingly using online platforms to promote goods and services.
However, you don’t need a comprehensive digital strategy—or even a website—to succeed online. Social media and email have proven quite successful. You can join our Facebook group, where other small businesses like yours are getting together to learn and improve digital strategies.
Concentrate on the best profit opportunities.
Small-business owners must identify their most valuable products and services and eliminate everything else.
Also, we must better understand our most loyal and profitable customers—who they are, what they buy, and how to engage them.
Use the right packaging.
In the competitive world of retail, your product needs to stand out from the other products on the shelf and draw customers in. It needs to have something that makes it truly special and worthy of receiving the attention of shoppers. At Wolfparc, we provide the right flexible packaging for small CPG businesses at the best prices.
However, to make it really pop on the shelf, it’s important to choose a packaging design that’s professional and gives the right impression of the product. Consider a packaging design that tells potential customers that whatever is inside, will provide the right balance of quality and value.
Striking the right balance, will not just capture the attention of potential customers but will entice them to take it one step further and buy your product.