We’ve all been waiting for some normalcy to return to our lives. Reflecting on the impacts of COVID-19 has many of us wondering about how much things have changed.
One major shift for small businesses especially in the consumer-packaged goods (CPG) industry is the increasing demand for lightweight flexible, liquid standup pouches with fitted taps, spouts, and gusseted bottoms for ready-to-drink water, wine, oil, dairy, juice, and other products.
We are seeing more innovative and sustainable packaging, such as flexible food packaging. Ketchup in an inverted stand-up pouch. Nut butter and oils in individual serving size pouches. Shampoo in travel-size pouches. Soup and broth in a resealable stand-up pouch. Why is this the case?
Sustainability
Flexible packaging, due to its resealable properties and overall environmental impact when compared to its rigid counterparts is clearly more advantageous.
As a small business owner, it is vital to show your customers that you are moving with the times, and you care about the environment.
Wolfparc flexible packaging is 70% more affordable.
Portability
Consumers want their packaging to save them time and energy, and flexible packaging delivers on these wants.
Convenience is one of the major factors contributing to the rise in the popularity of flexible packaging. In fact, the Flexible Packaging Association reports that consumers value flexible packaging because it is so easy to store, easy to open, and easy to reseal.
The lightweight nature of flexible packaging also makes it a better choice for on-the-go consumption over rigid plastic or glass. The unbreakable quality of flexible packaging means that the product is safe when handling and even when dropped, which makes it perfect for consumers to pack in their purses, backpacks, or even in a pocket.
Wolfparc flexible packaging offers custom digital design for as low as $100.
Extended Shelf Life
With high-barrier films and airtight seals, flexible packaging helps keep highly perishable products, like jerky and cheese, safe from oxygen and moisture. This keeps the product fresher for longer. The reseal technology of flexible packaging also ensures that the food item maintains its freshness over several uses.
Fresher product means less thrown away by the consumer and stores, due to spoilage. This works in all markets from cereal to nuts, as well as fresh foods like fruits and vegetables, all to keep food items fresher longer.
More and more consumer packaged goods brands (CPGs) are finding that using flexible packaging helps their product stand out from the competition, resulting in more consumer interest and ultimately, purchases. An added bonus is that brands that adopt flexibility into their line-ups find that these products are easier to store, display, ship, and handle!
Wolfparc flexible packaging leverages the community for more affordable packaging.