In recent times, most consumer packaged goods (CPG) companies and brands are ditching rigid packaging. Rigid packaging is unattractive to consumers and didn’t help sales, but flexible packaging is making brands connect better with their customers and drive sales of their products. One flexible packaging option brands are turning to now is the stand up pouch.
As the name implies, stand up pouches are a great packaging alternative with a firm base and a large area for printing. These packages are easy to carry around, they have the possibility of repeated use, perfect for food storage and they stand upright on the shelves.
Stand up pouches are ideal for products including powders, liquids, and solids and a perfect fit for a wide range of markets/products such as cheese and dairy, confectionery, frozen foods, lawn and garden, jerky, organics, health and beauty, pet foods, snacks, coffee, and supplements.
While they make packaging more attractive, stand up pouches have many other benefits. In this article, we’d take a look at the many reasons why stand up pouches are a must-have for every CPG brand.
They can be produced in a variety of shapes and sizes
Stand up pouches can be made in many different ways. There is the standard pouch, which has a round-bottom-gusset bag that becomes flat when it is empty and folded. There are more options to help brands stand out on shelves such as K-sealed, quad-sealed (two side gussets and four vertical seals), box pouches, and the die-cut pouch that can be in custom shapes.
Stand up pouches help save cost
Business owners use stand up pouches, and, in extension, flexible packaging, to reduce the cost of materials. Flexible packaging items cost less than three to six times the cost of rigid packaging such as using stickers on plain pouches, which increases the profit margins and helps them scale even more quickly.
They offer your product the best eye-catching graphics
The beauty of stand up pouches is their ability to bring out the most vivid representation of screen images on a physical product. This is because they are printed using flexographic printing, which offers a solid lay-down on a wide range of films and the most precise ink control for flexible packaging.
Safety is king with stand up pouches
Most food manufacturers prefer the use of stand up pouches because they provide barrier control to protect against the elements and keep food fresher for longer. They help safeguard products during transport with puncture-resistant films while protecting against moisture, contaminants, and UV rays can be achieved with specialty film.
Your customers love the convenience
You can add value with stand up pouch features, because customers, everywhere, love convenience. You can extend the life of food and create a better customer experience by using resealable closures. There are many options such as press-to-close, hook-to-hook, and zip closures, or choose transparent windows, spouts, handles, and laser perforation.
There is also the option of making your pouches steamable so that customers don’t have to remove their food from the bag before putting it in the microwave.
They stand out easily on the shelf
Since stand up pouches can be made into a wide range of shapes and sizes available, they easily stand out on shelves. Businesses know that they have a larger printable surface to work with that faces the customer. This means products can compete for attention at first glance in ways that smaller and rigid flexible packages could never quite achieve.
The impact on the environment
The truth is that stand up pouches are somewhat tailor-made for the environment. Stand up pouches can be biodegradable or recyclable without making compromises on quality and safety. Flexible packaging in general needs less energy and water to produce and uses fewer materials, which means that lesser volatile organic compounds are produced.
Wolfparc and stand up pouches
You need to partner with a flexible packaging company with a track record of customizing a flexible packaging solution completely tailor-made to your brand, and by extension, products. Most small businesses find it difficult to display their high-quality products in outstanding packaging.
With flow minimums, full customization, instant pricing, and fast turnaround times, Wolfparc makes it insanely easy for small businesses to order flexible packaging, no matter the product they have.
To learn more about what we can do for you, you can book a meeting with us, to talk about the peculiarities of your business, and how we can help you.
We’d be more than glad to talk to you, start here.