Lay Flat Pouch, also known as a “pillow pouch,” is an ideal fit for almost any product, from single-use to multi-use applications. Typically, lay flat pouches are displayed lying down, hanging up or while inside a box. You simply need to make a choice tailored to your product’s specifications or needs.
If you’re looking for single-use, sample packs, custom sachet packaging or if you have thought about lay flat packaging but weren’t sure if it was right for your product? Let’s help you make a decision.
Lay-flat works for a variety of products. Its greatest advantage is the ability to test new products through single-serve sachet packaging before purchasing much larger packaging that could likely be Stand Up pouches. This strategy creates minimal risks trials and helps to raise brand awareness.
What Kind of Products are Right for Lay-Flat Packaging?
- Is your product the kind that is Ideal for those who live on the go?
- Is your product the kind that is easier consumed in a specific measurement/ dose?
- Would customers benefit from having access to smaller portions of your product?
- Is your product new and you’d like to figure out if people want it by having samples?
- Would Customers who are ideally on-the-go prefer smaller sizes of your product for portability?
You don’t need 5 out of 5. If you answer yes to 1 out of 5, then Lay-flat is right for you.
Lay-flat pouches are a great option for the storage and branding of products such as chips, sweets, soup mixes, beauty products, seasonings, dry powders, household chemicals, and more, despite their flat design.
What are the Benefits of Lay-flat Packaging?
There are several benefits to Lay-flat, pillow packaging or custom sachet packaging
Portability
The most cost-effective type of flexible packaging is lay-flat pouches. Its packaging design solution works well for products that can be stacked or lined up inside a box or tray for shipping and in-store presentation. These pouches preserve the contents of packaging while also reducing waste by fitting tightly around objects.
Features to choose from
However, just because the lay-flat packaging differs from stand up packaging options does not imply that it lacks customizable features. We make every effort to ensure that your packaging is built to meet your specifications.
When choosing the ideal packaging materials, businesses should consider the weight, size, and shape needs of packed items. In addition to the packaging’s appearance, it’s crucial to figure out the best opening and reclosing alternatives, as well as any barrier film requirements for your product. Tear notches can make single-use product packaging more accessible, while zippers can assist keep freshness for numerous applications until the expiration date.
Samples to Create Awareness
You can attract more attention for your product- new or old by creating smaller lay-flat packaging or tubes for promotional use. It’s easier to convince a consumer to spend $1 than $20 – which will be the main price of your product. This way you appeal to their interests and introduce them to what your business has to offer. Samples don’t need to be free, so you’re also making some change as well.
Lay‐flat pouches are a relatively accessible and inexpensive packaging option. It also promotes –easy storage and reduced material waste. If you’d like to know more about lay-flats, let’s talk about it or ask us for a quote.